4.2 Contrast
e.g. U.S. is Long on Game Shows，Short on Foreign News
This is a press on U.S. TV program. It is distinctly contrast and irony.

4.3 Alliteration and Consonance
(1)e.g. Soldiers Salary Soars
“S” is the beginning letter of every words ，and this is alliterate.
(2)e.g “The Great White Wait’’
“In e.g2. “white” indicate snow and letter “T” is the rhyme ending of three words.”[5] p36
“Alliteration and rhyme here sounds well and give a special atmosphere to catch readers eyes.”[6] p139

4.4 Puns
Puns are often in irony，humorous headlines. If they are used proper this trend would be stronger.
(1)e.g. “ The Sun Sets For the Last Time”
“It tells us an English newspaper in Hong Kong called sun is stop coming out. The ‘sun’ here is a pun.”[7] p111
(2)e.g. “African Statesman Still Sowing Seeds for Future”
“This report is about Julius Nyerere，president of Tansonia，who is sowing seeds happily in his hometown where is far from big cities after retired. But Africa is unsteady thus many international leaders go all the way to learn from him the ways of saving a country. So he is still sowing seeds for the future of Africa. ‘Sowing seeds’ is a pun in this headline.”[8] p349

4.5 Metonymy
When using metonymy, the person or the thing a writer want to write are not  shown directly in a headline，but by borrowing other things connected to indicate them indirectly.
(1)e.g. A Royal Pain For the Crown 
Here crown is not the real crown but indicate the Queen.
(2)e.g. Uncle Sam’s Island
Uncle Sam is nearly known to all. It is another informal sayings of American government or Americans.
Metonymy can avoid repeating certain words and strengthen the affection，so it is used largely in modern newspaper，even some of metonymies become to be public words, such as White House, Bucking Ham Palace, Downing Street, Motor City, and so on.

4.6 Paradox
(1)e.g.：For Ramadan，Jerusalem is Quiet but Tense   
（安静却不平静，斋月期间的耶路撒冷）
(2)e.g. Surgery Without the Surgery?!           
（动手术  不用刀了?！）
A paradox can make readers think from two－side ways and let them understand news deeply. To understand this kind of headline well we should chew them twice or even more.

5.Tense and voice of headline
Verbs show actions. A piece of news will be reinforced and animous if a verb is used properly. As for our foreign readers, although its merits, it is more difficult to understand. Verbs have their own tenses .So are ones in headlines. But headlines must short and accurate, so the verbs in them have special tense showing methods. English headlines do not use past tense but

上一页  [1] [2] [3] [4] [5] [6] [7] [8] [9] 下一页