ons，proverbs，wisdoms，idioms. 
Terry.L.Fredenkson，in his “Journal English” he said idioms are full of headlines. They are used widely as well as changed their forms very often to give a sense of being humor and alive.
(1)e.g. All Roads to Venice
  ( Changing form of all roads lead to Rome )
(2)e.g. Farewell to Arms
It tells about the communist party’s secretary of soviet union advised US president to destroy nuclear weapons completely. It quotes the name of a famous book ,“A Fare Well to Arms” .
(3)e.g Refugees in Dice Straits
“In dice straits” is an idiom means in a difficult or dangerous situation.

3.4 Use of neologism and foreign words
This kind of uncommon word can also strikes the eye. Editors know readers are unfamiliar with these words, so they always give explanation in a context. Neologism and foreign words always connected with places and contents that are reported.
(1)e.g.Yen benefits from European funds
Yen is Japanese monitory unit.
(2)e.g. ‘Beriozka’ brings Russian Fork Dance
“Berioaka” is Russian “Beriozka (birch tree)Company”

3.5 New words and wrong spellings
“To give a striking and fresh feeling, editors tend to use new words and wrong spellings.
(1)e.g. The Orangemostest Drink in the World
Orangemostest is made up by orange+most+est, “most” and “est” are both used together to stress the quality of the orange drink.
(2)e.g.We Know Eggsactly How to Sell Eggs
Eggsactly is a similar sound of exactly and relative to eggs. This unique word formation game can doubtlessly catch readers’eyes.”[4] p115

3.6 Imitation

3.6.1 Chang letters
This is the easiest way to imitation by changing letters of a word or some words we are familiar with.
e.g. Man Behaving Dadly
The text introduces an English TV program “Man Behaving Badly ” in which the last screen shows a bad man got a son and become a dad, so the writer replace the badly into dadly. 

3.6.2 Add letters
e.g. Gooooooal! But Pity the Guy Between the Posts
Add five “O” and the picture of kicking in is here.

3.6.3Add hyphens
A hyphen can divide a word into two parts, from which new sense appears.
e.g. Cat-astrophic Mistake over Fishy Misery

4.Using of rhetoric in headlines.
This kind of headlines use various rhetoric means to attract readers.

4.1 Metaphor
e.g. A House in Two Parts 
This is a headline of a report discussing Canadian country system. This report introduce main existing differences in language, law，cultural and concept between English speaking Canada  and French speaking Canada. Thereby illustrate the unsteady of Canadian system. “A House in Two Part” is suitable as well as vi

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